-
America’s Pastime Looks to the Future by Reaching New Audiences
March 26, 2019As the frost clears and flowers begin to bloom, the “boys of summer” are back in business. Major League...
-
-
The NBA’s Growing Popularity Scores Wins for Sponsors
May 9, 2018The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year...
-
Nielsen Sports UK – The Hot Topics
November 2, 2017Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
-
Power Up: How Brands are Getting their Game on in esports
October 4, 2017What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments,...
-
Rugby Union – the numbers game
September 1, 2017Autumn is here! Fresh from a pulsating Lions series in New Zealand and last weekend’s enthralling climax to the...
-
China: An Emerging Market – Whitepaper
August 23, 2017China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports...
-
Perspectives: The Big Bet on English Football
August 22, 2017If you are one of the 18 million football fans in the UK, August represents one of the most...
-
Nielsen Launches New Esports Business to Help Define and Quantify Value For The Competitive Gaming Market
August 17, 2017New York, NY - Aug. 17, 2017－Nielsen (NYSE: NLSN) today announced the launch of Nielsen Esports, a new business...
-
Sponsors Score Early in Major League Soccer Season
July 17, 2017Soccer has steadily gained a following in the U.S. over the last few years. The Major League Soccer fan...
