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Nielsen Sports OTT Sponsorship Measurement
July 8, 2019Q&A with Solomon KahnVP of Data Strategy & AnalyticsNielsen Sports With the explosion of OTT services, more live sporting...
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Riot Games Taps Nielsen for Sponsorship Measurement
June 27, 2019Independent measurement will help demonstrate ROI for brand activations, monetize esports platforms NEW YORK, JUNE 27, 2019 –Riot Games,...
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America’s Pastime Looks to the Future by Reaching New Audiences
March 26, 2019As the frost clears and flowers begin to bloom, the “boys of summer” are back in business. Major League...
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The NBA’s Growing Popularity Scores Wins for Sponsors
May 9, 2018The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year...
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Nielsen Sports UK – The Hot Topics
November 2, 2017Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
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Power Up: How Brands are Getting their Game on in esports
October 4, 2017What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments,...
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Rugby Union – the numbers game
September 1, 2017Autumn is here! Fresh from a pulsating Lions series in New Zealand and last weekend’s enthralling climax to the...
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China: An Emerging Market – Whitepaper
August 23, 2017China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports...
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Perspectives: The Big Bet on English Football
August 22, 2017If you are one of the 18 million football fans in the UK, August represents one of the most...
