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The NBA’s Growing Popularity Scores Wins for Sponsors
May 9, 2018The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year...
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Nielsen Sports UK – The Hot Topics
November 2, 2017Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
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Power Up: How Brands are Getting their Game on in esports
October 4, 2017What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments,...
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Rugby Union – the numbers game
September 1, 2017Autumn is here! Fresh from a pulsating Lions series in New Zealand and last weekend’s enthralling climax to the...
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China: An Emerging Market – Whitepaper
August 23, 2017China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports...
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Perspectives: The Big Bet on English Football
August 22, 2017If you are one of the 18 million football fans in the UK, August represents one of the most...
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Nielsen Launches New Esports Business to Help Define and Quantify Value For The Competitive Gaming Market
August 17, 2017New York, NY - Aug. 17, 2017－Nielsen (NYSE: NLSN) today announced the launch of Nielsen Esports, a new business...
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Sponsors Score Early in Major League Soccer Season
July 17, 2017Soccer has steadily gained a following in the U.S. over the last few years. The Major League Soccer fan...
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Whitepaper: The Case for Unified Sports Sponsorship Measurement
June 1, 2017Through months of development and drawing on years of experience and expertise as a trusted, credible and independent source,...
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ONE DAY, THREE RACES, $300 MILLION IN MULTIMEDIA SPONSORSHIP EXPOSURE
May 24, 2017Speed, thrills and the potential glory of hoisting a trophy aren’t the only things at stake when it comes...