Tag: SponsorLink

America’s Pastime Looks to the Future by Reaching New Audiences

Mar 26, 2019

As the frost clears and flowers begin to bloom, the “boys of summer” are back in business. Major League Baseball (MLB) is celebrating its 150th year and boasts more than 170 million fans in the U.S. and 10 million in Canada, according to Nielsen Sports Sponsorlink. MLB also had the highest average percentage of fans who’ve attended a game in 2018, according to Nielsen Scarborough research. “One of the...

The NBA’s Growing Popularity Scores Wins for Sponsors

May 9, 2018

The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year , the largest increase of any major professional sport, according to Nielsen Sports Sponsorlink. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season reached new heights, topping the $1 billion mark.
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