Rugby Union ‘Yet to Fully Capitilise’ on Commercial Potential

Nov 13, 2020

Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12 million, favorable age and gender splits and widespread interest in flagship competitions such as the Six Nations Nielsen analysis indicates...

IBAI Fall Guys All-Stars Tournament

Oct 6, 2020

During August Fall Guys: Ultimate Knockout, the innovative take on battle royale, published by Developer Digital and developed by Mediatonic, had the highest-earning launch of any PC title ($185M) since Overwatch in May 2016*, which was especially impressive since it came from a relatively small development team. This successful debut came along with an overwhelming response on Twitch reaching a peak of 133M hours watched, placing it as the...

50 Most Marketable Athletes

Sep 28, 2020

This year’s SportsPro 50 Most Marketable (50MM) Athletes list is fully powered by Nielsen’s proprietary methodology for assessing athlete marketability, the Influencer Selection and Measurement Framework, which draws on vast amounts of social media data to generate an Athlete Influencer Score comprising four key data points: relevance, reach, return, and resonance. Designed to accurately monitor social campaign effectiveness and help sponsors maximise impact, Nielsen’s Influencer Selection and Measurement Framework incorporates a range of performance and sponsorship-related KPIs, such...

World Athletics Appoints Nielsen as Official Research Supplier

Sep 15, 2020

World Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer Market Research Services, for the next four years. This new collaboration will give World Athletics access to Nielsen’s comprehensive and cutting edge international research systems, which will deliver sports data and insights across both the sport and its World Athletics Series events, including the World Athletics Championships Oregon 2022...

Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

Sep 2, 2020

New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries NEW YORK, September 2, 2020 – Nielsen (NYSE: NLSN) has unveiled new enhancements to its breakthrough Fan Insights platform enabling even better visibility into the interests, media consumption behaviors, brand attitudes and purchasing habits of sports fans around the world. Expanded country coverage and new reporting capabilities including enhanced...

Virtual relay: The London Black Women’s Project

Sep 2, 2020

At Nielsen Sports UK we want to ensure that the BLM movement firmly stays as a topic of conversation within the company. This is why we have decided to create a virtual relay fundraiser to raise money for the incredible charity The London Black Women’s Project. The charity is committed to helping women and children from BAME backgrounds who have suffered from domestic abuse, providing them with resources and...

Pro League renews its agreement with Nielsen Sports for the next three seasons

Aug 24, 2020

After five successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their agreement with Nielsen Sports for the next three seasons. The renewed agreement will see Nielsen Sports provide media and sponsorship evaluation for all Jupiler Pro League and 1B Pro League clubs for the 2020/2021, 2021/2022 and 2022/2023 seasons. Nielsen Sports, the global leader in sports marketing research and consulting, will once again...

Study: 53% of UK fans say sponsors key in rebuilding live sports experience

Aug 19, 2020

More than half of the UK population believes that sponsors will play an important role in rebuilding the live sports experience both in stadiums and at home, according to research and consulting firm Nielsen Sports. The study suggested there is growing recognition in the UK of the role sponsors will have to play in the resumption of live sport in the wake of the coronavirus pandemic. When asked in...

Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape

Aug 3, 2020

Digital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK & Ireland, Spencer Nolan, to discuss Covid-19’s impact on sport media rights and the commercial sport landscape. With the news that fans won’t be present at live events until October at the earliest, and even then, with a reduced capacity, Nolan believes that understanding the remote fan is key to surviving...

F1 draws 13.63m UK viewers for first three 2020 races

Jul 31, 2020

Formula One’s UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The figures, compiled by Nielsen, show that the race drew just over 4.8 million viewers compared to the 3.84 million accrued during the 2019 edition, marking the highest UK...

What Traditional Sports and Individual Athletes Will Have Learned From Esports

Jul 30, 2020

How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant increase in mainstream media coverage, accelerated by the coronavirus pandemic and subsequent shutdown of more traditional sports. For example, mainstream outlets in the UK, such as the BBC Sport, Sky Sports and BT Sport have all broadcast esports on their main channels in the last few...

Quarterbacking Positive Change Through Sports

Jul 29, 2020

When history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016 to protest reported police brutality and oppression against people of color, it will be viewed as a key moment in the long fight for racial equality in the U.S. Almost four years later, as tensions around racial injustice couldn’t be higher, the sports industry remains a key arena for activating...