Lars Stegelmann

Lars Stegelmann
Lars Stegelmann, Executive Vice President Commercial Europe & Middle East, Nielsen Sports

Executive Vice President Commercial

Mr. Stegelmann, who has two degrees in business management and social economics, is responsible for all commercial activities of Nielsen Sports (Repucom) in Germany, Switzerland, Austria, Northern / Central / Eastern Europe including Russia, Turkey and Portugal since the beginning of 2015.

Lars can rely on more than 10 years of experience as a sales, marketing & communication expert with a focus on sports and entertainment. Amongst others, he worked for the FIFA Football World Cup in South Africa in 2010 (MATCH Hospitality), for UEFA linked to EURO 2012 in Poland and Ukraine as well as the UEFA Champions League final 2012 in Munich. He also developed the commercial concept for the new Formula E series of the Fédération Internationale de l’Automobile (FIA), headquartered in London before he joined Nielsen Sports.

In addition, Mr. Stegelmann worked for more than seven years for the international consulting companies PricewaterhouseCoopers and Roland Berger Strategy, where he gained valuable experience and expertise in strategic management. He has worked and lived in Switzerland, Poland, Ukraine, Great Britain, Belgium, South Africa and Germany. Mr. Stegelmann has extensive knowledge and understanding of brands, rights holders, federations, Media companies and agencies.

“In an increasingly complex marketplace it is crucial to let go of single services and solutions in the optimisation of sponsorships. An all-encompassing view, which our connected solutions approach offers, is nowadays essential. It is my goal to encourage rights holders, marketers and brands to consider this approach during their strategic planning phase. We will also address new target groups and cooperate more closely with top management. In addition, I want to strengthen our position in the music and entertainment industry.”