About Nielsen Sports
Understanding field, track, court and course conditions can make the difference between a win and a loss. Knowledge is crucial to play strategy, and Nielsen has a robust team of analysts and coaches ready to provide the data that matters to decision-makers.
Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the business of media. Our unbiased metrics create the shared under- standing of the industry required for markets to function.
By The Numbers
8+MILLION
HOURS OF VIDEO CONTENT
across TV, social and digital platforms captured annually by a global infrastructure
50+
GLOBAL MARKETS
of world-class audience measurement data, unique to Nielsen
THE POWER OF NIELSEN SPORTS DATA:
OUR DATA IS GLOBAL & LOCAL
We have the regional in-market expertise to address the needs of local teams, leagues, events and brands, as well as infrastructure to support the world’s biggest names in global sports.
DATA SCIENCE IS IN OUR DNA
We apply a unique combination of advanced machine learning and people-powered research to provide clients a clear and comprehensive picture of the sports media landscape – helping drive informed investment decisions.
SOURCE OF TRUTH
In a world where traditional media and digital platforms are converging at lightning speed, we are your reliable, independent source of truth.
Leadership
Jon Stainer
Global Managing DirectorNielsen Sports
Jon Stainer is the Global Managing Director of Nielsen Sports, which spans 15 countries and 1,200 clients. His responsibilities include leading teams across client services, commercial, product & technology and operations as well as the delivery of Nielsen’s market leading sponsorship and fan analytics solutions to sports properties, leagues and teams, esports organizations, sponsor brands, games publishers and agencies. Jon has been in his role since January 2023 having previously held leadership roles in North America and Europe with both Nielsen Sports and Repucom.
During his twenty years in the industry Jon has led multi year relationships with the biggest players in global sport including, NFL, NBA, F1 and the Premier League. Since the acquisition of Repucom in 2016, Jon has been influential in driving Nielsen’s Sponsorship ROI and Fan Insights solutions that support multi-billion dollar investment decisions annually. Jon’s international perspective on the sports industry is fueled by his time spent working on three Olympic Games and two FIFA World Cups.
Jon holds a Bachelor of Science degree from Loughborough University in the U.K. and is an alumni of Hult Ashridge Executive Education. Jon was formerly a Non-Executive Director of English Lacrosse and was named to the Leaders Sports Awards 2018 class of Leaders Under 40. Jon is a regular contributor to the sports industry media and is the President of his town’s local soccer club. He resides in Connecticut with his wife and four children.
