Nielsen Esports
With deep data and industry standard methodology, Nielsen Esports helps the major players maximize investments. Nielsen Esports has the depth, expertise and world-class research needed to drive growth, increase the value of partnerships and develop fan bases.
Media Valuation
Capture the full potential of Esports opportunities. Our full media valuation capabilities across streaming, social and linear TV are powered by AI logo detection technology and can transform partnership value and prospecting.
Fan Insights
From living rooms in California to South Korea, our global and local fan insight syndicated data offers a comprehensive view into gaming and media behavior, engagement and purchasing decisions.
Research & Consulting
Let our custom solutions and insights inform your approach to tackling business challenges. From sponsorship selection and activation impact to market intelligence, we can give you the insights to determine actionable and effective solutions.
Research & Consulting
The resources you need, when and how you need them. Nielsen Esports custom research and consulting solutions deliver expert insights and deeper context for rights holders, teams, brands, investors, game publishers, and media companies to get the lay of the land and build strategies to maximize investments.
Social Analytics
When you understand the value, impact, exposure and engagement, things operate more smoothly. Move your analytics forward across your social channels with insights from sentiment and engagement.
Social Media Valuation
Social treasure exists, but you need to understand where it is and how to unlock it. Nielsen’s comprehensive valuation of sponsorship assets and fan social engagement provides the perfect map!
MVPs Of Influence
Pick the best players to get to the top of the board. Our insight gives you the ability to identify key social influencers that resonate most with your fan base to maximize impact.
Social Listening
Listen to the fans. Uncover social strategy insights through analysis of fan and media-generated conversations around active campaigns and content pieces.
Esports Fan Insights
The Nielsen Esports Fan Insights syndicated global report offers an insider look at consumers, unlocking the ins and outs of the fan base and audience growth. Know the fans, own the market.
Esports Fan Insights
The Nielsen Esports Fan Insights syndicated global report offers an insider look at consumers, unlocking the ins and outs of the fan base and audience growth. Know the fans, own the market.
Brand & Sponsorships
Understand how brand sponsorships impact fan recall, awareness and purchasing behavior.
Esports Engagement
Nielsen data gives you control, seeing how and when esports event fans engage across media devices and platforms.
Esports Fans
Gain an awareness of what makes game followers so committed, from different leagues, platforms and specific athletes.
Gamer Backstories
No two games are alike, but fan gamer behavior and preferences can be measured, including gamegenres, titles and platforms.
Traditional Sports Comparisons
Understand how brand sponsorships impact fan recall, awareness and purchasing behavior.