As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming across the region remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.

This latest edition of the Esports Playbook provides a deep dive into the Asian esports fan; what genres they prefer, which brands resonate, how fans are introduced to esports, the most followed titles, how they view traditional sports and the demographics of fans across China, Japan and South Korea.

ESPORTS FANS BY AGE GROUP