Sponsorship investment in football jerseys continues to skyrocket. Since 2017, we’ve seen 48% volume growth in jersey sponsorship in the top European football leagues. That growth is also coming from investment outside of Europe. 47% of the jersey sponsorship volume of top European leagues comes from brands outside Europe.
Nielsen’s European Football Jersey Report provides in-depth sponsorship data across all the top European leagues, including Premier League, Bundesliga, LaLiga, Serie A, Ligue 1 and Eredivisie. All league analysis includes market prices, historical comparisons, brand category growth trends, and league & team benchmarking.
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