Know Your Fans

We have the inside track on fan data, meaning you get a peek inside how they think, why they cheer, where they live. Nielsen Fan Insights brings together a unique combination of data sources delivered in a single connected platform.


Your single source for diving into the global fan base - choose from sports, regions, leagues, events and teams to access the data that suits your ongoing and evolving needs.


Tracked brand metrics tied to fan segments illustrate new partnership opportunities.


Gauge the impact of sponsorship activations among fans exposed to those partnerships.

Direct access to fan Insights

From continuous panel engagement to on-site activations, Nielsen Sports provides multiple global fan data sets and surveys
across markets, regions and sports - mapping and normalizing over 100 variables to give you quick and immediate insights.







A True Platform

A fan insights platform developed from the ground up to make it easy for researchers, sponsorship managers and event organizers to quickly access
and view on-demand analytics.

Data Science

Combines the data science and global reach of Nielsen’s media and CPG measurement businesses with the world-class media valuation expertise of Nielsen Sports.

Big Data Integration

Analyzes a wide range of data sources and touch points to understand what fans are actually buying, listening to and watching across media sources.

Brand Coverage

Covers top brands across the most important sponsorship categories to help clients grasp the true impact and effectiveness of sponsorships and fan engagement activities.