The Rise of Women's Sports

Identifying and Maximizing the Opportunity

Global Interest in Women’s Sports is on the Rise

Global Interest in Women’s Sports is on the Rise

From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

A survey across eight key markets around the world (U.S., U.K., France, Italy, Germany, Spain, Australia and New Zealand) found that 84% of sports fans are interested in women’s sports. Of those, 51% are male, which confirms that women’s sports engage a gender-balanced audience.

For brands interested in associating with women’s sports, it’s worth noting that three quarters of those interested in women’s sports can name at least one brand involved in women’s sports, and 63% of people say they believe brands should invest in both women’s and men’s sports.

For additional insights, download The Rise of Women’s Sports report.

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