Almost a week on from Real Madrid’s 3-1 win over Liverpool in the UEFA Champions League final, Nielsen Sports has taken a step back from the on-pitch entertainment to review the viewership numbers from this year’s final broadcast on BT Sport.


BT Sport generated the largest Pay TV football audience (4.2M excl. pre & post) in the UK during last weekend’s UCL Final as 44% of all BT Sport subscribers tuned in via their TVs, double that of ITV’s UCL coverage in previous years (~21% of households tuned in out of all ITV households).


For more insights contact:

Tom McCormack
Head of Football
Nielsen Sports & Entertainment