Appointed as the provider of The Official Market Research Report for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup™, Nielsen took a big step together with FIFA and made a commitment to learn more about fans and how to improve their tournament experience.

In the World Football 2018 report, we explore fan behavior, media consumption habits and sponsorship insights from around the world. We also look at how commercial trends are shaping the future of football.

To learn more about what made the 2018 FIFA World Cup Russia™ so special, download the report for free.

Once you have completed the form, you will receive an email with a link to the report. If you do not receive an email, please check your spam folder. In any case, you can contact us at if you have any questions.