The extreme quarantine and lockdown measures have quickly become the new normal for us all. The direct impact on event attendance across entertainment and sports has caused many businesses to rethink how they can engage with their target audiences during this time.

Fortnite, the online video game, has adapted to these circumstances and reinvented the concept of aggregation. Epic Games, in collaboration with Travis Scott, organized a unique musical journey inspired by the artist’s influences and created from scratch within Fortnite: Astronomical

In this Report, Nielsen Sports & Entertainment analyzed the impact of this event on viewership, users engagement, brand mentions and brand exposure.

For further information, please contact know@nielsen.com

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