Esports, Jump In or Miss the Mark
January 29, 2018
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports…
Nielsen Entertainment’s 2018 Pre-Grammy Bash Showcases Khalid & Brings Together Music, Sports, Brands
January 28, 2018
“It’s definitely been a crazy year,” declared Khalid on stage to the crowd gathered for Nielsen Entertainment’s fifth annual pre-Grammy Party Friday…
The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans
January 25, 2018
As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming across the region remains serious business,…
Sponsoringexperte Jan B. Thelen verstärkt Nielsen Sports
January 24, 2018
Köln, 24. Januar 2018 – Jan B. Thelen wird zum 29. Januar 2018 Director Business Relations bei Nielsen Sports, dem führenden Forschungs- und…
Nielsen Sports ist Partner des SPOBIS 2018
January 19, 2018
Auch 2018 ist Nielsen Sports Lounge Partner des SPOBIS, Europas größtem Sportbusiness-Kongress. Beim von SPONSORs veranstalteten zweitägigen Kongress…
Let’s bank on this one
January 16, 2018
There has always been a strong tradition of sponsorship amongst companies in the financial sector. It is estimated annually that the finance sector…