The 2017 Year in Sports Media U.S. Report
February 15, 2018
The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and…
Nielsen Sports, European Agency of the Year
February 9, 2018
On Wednesday 7th February, the European Sponsorship Association, held its annual ESA Excellence Awards ceremony at the Science Museum, London. It is…
Esports, Jump In or Miss the Mark
January 29, 2018
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports…
Nielsen Entertainment’s 2018 Pre-Grammy Bash Showcases Khalid & Brings Together Music, Sports, Brands
January 28, 2018
“It’s definitely been a crazy year,” declared Khalid on stage to the crowd gathered for Nielsen Entertainment’s fifth annual pre-Grammy Party Friday…
The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans
January 25, 2018
As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming across the region remains serious business,…
Sponsoringexperte Jan B. Thelen verstärkt Nielsen Sports
January 24, 2018
Köln, 24. Januar 2018 – Jan B. Thelen wird zum 29. Januar 2018 Director Business Relations bei Nielsen Sports, dem führenden Forschungs- und…
Nielsen Sports ist Partner des SPOBIS 2018
January 19, 2018
Auch 2018 ist Nielsen Sports Lounge Partner des SPOBIS, Europas größtem Sportbusiness-Kongress. Beim von SPONSORs veranstalteten zweitägigen Kongress…
Let’s bank on this one
January 16, 2018
There has always been a strong tradition of sponsorship amongst companies in the financial sector. It is estimated annually that the finance sector…