Enjoy the second episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner.
This conversation is focused on sponsorship and the key questions surrounding return on investment within the esports industry. We challenge the many preconceptions about esports within the brand marketing community and weigh the benefits and outcomes of sponsorship versus programmatic advertising. We also analyze the differences between rights packages in esports compared to traditional stick and ball sports marketing.
Our speakers for this episode are Carlos Alimurung, CEO of ONE Esports, the esports joint venture between ONE Championship and Dentsu and Nick Bruce, Vice President of Consulting and Research for Asia at Nielsen Sports.
Each episode in the series will be posted on NielsenSports.com or you can subscribe to Unofficial Partner via your favorite podcast app.