New year, new success – Formula 1 revs up with audience increase across the world! The F1 2019 season has started in Melbourne beginning a 21 race programme.
First encouraging results show the local market Australia increased TV audiences by 9%, the USA reported a three times growth helped by a change of broadcast platform and 34% increase was seen for the mature market of Brazil. Europe maintained static with increases in Poland and Netherlands due to the attraction of pilots Robert Kubica and Max Verstappen.
Nigel Geach SVP Global Motorsport, Nielsen Sports commented:
“Excellent to see that the F1 season has started well especially in the non-traditional F1 markets showing that the sport is ever increasing its reach across the world. Competition for sports followers’ time is always at a premium and through the additional digital and social outlets Formula One is drawing in new fans. New young drivers and changes in other teams should set up for an exciting spectacle throughout the season.”
Nielsen Sports is proud to be providing Formula One teams and sponsors with an insights and evaluation programme throughout the season. Nielsen data and insights has been the backbone of the marketing and sales effort in the industry for more than 30 years adapting to the continuous changing needs of teams sponsors, promoters and circuits.
The changing consumption landscape and media delivery means that up to date and deliverable data by live platform is essential in these changing times. Nielsen worldwide experience in all international sports matching sport events to consumer needs is invaluable to all those in the Formula One industry Nielsen Sports relationship with team and sponsors continues this year with innovative social and digital evaluation packages adding to the TV and broadcast programmes which have been the international currency over the years.
SVP Global Motorsport, Nielsen Sports