How local knowledge and data are keys to F1 growth in Asia

As Formula 1 seeks to grow its Asian fanbase, the combination of hard data and local expertise will be key triggers for future growth, says Nielsen Sports, who are working with Sahara Force India partners W66.

Nielsen Sports are known for their in-depth sports research, including but not limited to annual reports on the state of affairs in motorsport: fan engagement, demographics, exposure… If there’s a need for hard data, odds are they can supply it.

Which is why, when new Sahara Force India sponsors W66 elected to boost their global brand profile through motorsport sponsorship – having previously sponsored the Macau Grand Prix – they turned to Nielsen Sports to ensure they were making the most of their investments.

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