LONDON, November 27, 2018 – Nielsen Sports, the global leader in sports marketing research, media measurement and consulting has teamed up with Soccer Aid for Unicef, to provide strategic and consultative support driving further value to the campaign and Unicef’s work to protect children in danger around the world.

Soccer Aid for Unicef experienced a record-breaking year in 2018 with the campaign raising £6.7 million. The 2019 Soccer Aid for Unicef fundraising match is set to kick-off for the first time next year at the home of Chelsea Football Club, Stamford Bridge, London. Nielsen Sports will use its valuation expertise to assess the sponsorship value of last year’s campaign, as well as assist in building and growing Soccer Aid for Unicef’s 2019 commercial strategy.

Mike Penrose, Executive Director, Unicef (left) and Spencer Nolan, Commercial Market Leader, UK&I, Nielsen Sports (right)

Spencer Nolan, Commercial Market Leader, United Kingdom & Ireland, Nielsen Sports said:


“We are delighted to be working with Soccer Aid for Unicef. The ambition they have shown to support children across the world is truly inspiring, and helping their team better understand the value of their assets will, in turn, create more opportunities for them and their partners to further advance this great cause.”


Shane Horgan, Director of Strategic Development, Soccer Aid Productions:


“Everyone associated with Soccer Aid for Unicef is delighted to be working with Nielsen Sports. As global leaders in the provision of analytics and insights, they are helping us to gain a deeper understanding of our assets and their value. Increasingly, today’s world is data-driven and our new relationship with Nielsen Sports cements our commitment to deliver best-in-class service to all our partners.”


The match will take place next summer and ITV will broadcast live coverage of the game.



Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

Unicef works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.