On Thursday 10th January, the Motorsport Industry Association (MIA), held its annual Awards ceremony at the NEC, Birmingham. It’s with great delight that we’re able to announce Nielsen Sports has won the MIA Service to the Industry Award.   

The MIA is the world’s leading trade association for motorsport and Nielsen Sports has provided marketing data & insights to the world of motorsport for the last 30 years.

The award was presented by Charles Bolton, Group CEO GoodridgeLTD.

Nigel Geach, Senior Vice-President of Global Motorsport, Nielsen Sports Said:


“Over the last 30 years, the motorsport landscape has witnessed a significant amount of change. Using our suite of data, and expertise we have continued to innovate and develop our technology, whilst providing insight to support the evolution of the industry. This award really highlights our commitment to advancing motorsport around the world.”