The sports and entertainment landscape is changing significantly in the Middle East. The emergence of commercial events and properties in Saudi Arabia has meant that established right-holders and brands in the UAE and the rest of the GCC are having to review and fine-tune their own offering, as the consumer leisure environment becomes increasingly competitive. 

With Saudi Arabia’s sporting footprint growing, Nielsen Sports has found Gulf brands and events are increasingly using sports data to hone their offerings.

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For more information regarding the article contact Jerome Quartey.