Video monetisation trends
November 30, 2018
This month, Nielsen’s Sports Digital Consultant Jamie Klein was invited by Facebook to present the latest video monetisation trends we’re seeing…
Nielsen Sports establish partnership with Soccer Aid for Unicef
November 27, 2018
LONDON, November 27, 2018 - Nielsen Sports, the global leader in sports marketing research, media measurement and consulting has teamed up with…
2018 Season in Review: Growing audiences and the changing face of F1
November 23, 2018
As the 2018 F1 season draws to a close and Lewis Hamilton is crowned for the fifth time as World Champion, we take a look back at some of the…
FanLinks : mesurer l’impact du sponsoring sur la consommation réelle des fans
November 19, 2018
Le 2ème titre de champion du monde de l’équipe de France de football a créé un engouement majeur au sein de la population française l’été dernier.…
The commercial health of rugby: How deal values and fan bases continue to fuel growth
November 16, 2018
A BRIGHT FUTURE FOR THE LIONS’ NATIONS With next year’s World Cup on the horizon, the rugby Autumn Internationals have kicked off with a bang, as…
Deporte y OTT en España, el Nuevo Paradigma
November 13, 2018
Desde hace varios años las OTT entraron en el mercado español y, año tras año, han ido aumentando su oferta tanto en el número de plataformas como de…
U.S. Sports Bettor Syndicated Research Report
November 5, 2018
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NBA teams score a slam dunk with social media
November 5, 2018
The National Basketball Association (NBA) and its member teams are often recognized in the sports business community as innovators in fan engagement.…
Nielsen Breakfast Briefing: Entertainment Beyond the Stage
November 1, 2018
On Wednesday 31st October, Nielsen hosted a breakfast briefing welcoming a selection of brands and rights holders from the world of sport and…
Luxusmarken im Sponsoring – nur Golf und Segeln im Blick?
November 1, 2018
Ob Rolex, Tag Heuer oder Mercedes-Benz - Luxusmarken sind seit jeher im Sponsoring aktiv und finden im Sport eine kaufkräftige Zielgruppe vor. Für…