Game Changer: Rethinking Sports Experiences for Generation Z

The professional sports landscape faces serious headwinds with the teens and young adults who grew up simultaneously holding security blankets and…

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Women’s football: One in five adults support the sport

Almost one in five adults in the United Kingdom would call themselves a women's football fan, a survey conducted by analysts at Nielsen Sports has…

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La Coupe du Monde de Rugby 2019™ : quel engouement populaire autour des matchs du XV de France ?

La Coupe du Monde de Rugby 2019TM s’étant terminée il y a une dizaine de jours, prenons le temps de regarder ce qu’il s’y est passé avec un peu de…

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Customized Smart Venues: Arenen-Vermarktung 2020

Die Vermarktung von Venues - also Arenen und Stadien - gewinnt nicht nur vor dem Hintergrund gesellschaftlicher Trends wie Nachhaltigkeit und…

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Nigel Geach, Master of Motorsport at Nielsen Sports

Nigel Geach, Senior Vice President of Global Motorsport at Nielsen Sports, has worked in sports sponsorship for more than three decades, chiefly…

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René Beck ist neuer Director Consulting bei Nielsen Sports

 class=René Beck, Director Consulting,…

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Esports in Italia

ESPORTS IN ITALIA

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Nielsen Launches Fan Insights Platform for a Connected View of Fan Behaviors & Attitudes

  Flexible, online platform delivers the best-in-class view of global and country-by-country fan sentiment NEW YORK, October 3, 2019 –…

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ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen

Collaboration to further advance research standards in esports and provide greater confidence in esports sponsorships (Cologne) - September 26,…

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