-
-
Women’s football: One in five adults support the sport
November 22, 2019Almost one in five adults in the United Kingdom would call themselves a women’s football fan, a survey conducted...
-
-
Nigel Geach, Master of Motorsport at Nielsen Sports
October 29, 2019Nigel Geach, Senior Vice President of Global Motorsport at Nielsen Sports, has worked in sports sponsorship for more than...
-
Nielsen Launches Fan Insights Platform for a Connected View of Fan Behaviors & Attitudes
October 3, 2019Flexible, online platform delivers the best-in-class view of global and country-by-country fan sentiment NEW YORK, October 3, 2019 –...
-
ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen
September 26, 2019Collaboration to further advance research standards in esports and provide greater confidence in esports sponsorships (Cologne) – September 26,...
-
Power Of One: Athletes As Endorsers
September 4, 2019For this special report, in collaboration with Leaders,Nielsen Sports has focused on the commercial endorsement power—and potential—of a younger…
-
Summer of Sport in One Weekend
July 16, 2019This past weekend, sports fans were well and truly spoiled for choice as the action-packed summer heated up once...
-
F1 Driving Sales for Heineken
July 12, 2019We’re almost at the half-way point of the F1 season, and the F1 global showpiece has arrived at Silverstone...
-
Women’s Football: We’re Just Getting Warmed Up
July 10, 2019The growing popularity of women’s football has reached a commercial tipping point. With so much focus on this year’s...
