Game Changer: Rethinking Sports Experiences for Generation Z
December 19, 2019
The professional sports landscape faces serious headwinds with the teens and young adults who grew up simultaneously holding security blankets and…
Women’s football: One in five adults support the sport
November 22, 2019
Almost one in five adults in the United Kingdom would call themselves a women's football fan, a survey conducted by analysts at Nielsen Sports has…
La Coupe du Monde de Rugby 2019™ : quel engouement populaire autour des matchs du XV de France ?
November 20, 2019
La Coupe du Monde de Rugby 2019TM s’étant terminée il y a une dizaine de jours, prenons le temps de regarder ce qu’il s’y est passé avec un peu de…
Customized Smart Venues: Arenen-Vermarktung 2020
November 15, 2019
Die Vermarktung von Venues - also Arenen und Stadien - gewinnt nicht nur vor dem Hintergrund gesellschaftlicher Trends wie Nachhaltigkeit und…
Nigel Geach, Master of Motorsport at Nielsen Sports
October 29, 2019
Nigel Geach, Senior Vice President of Global Motorsport at Nielsen Sports, has worked in sports sponsorship for more than three decades, chiefly…
René Beck ist neuer Director Consulting bei Nielsen Sports
October 16, 2019
René Beck, Director Consulting, Nielsen Sports Köln, 17. Oktober 2019 – René Beck ist seit 1. Oktober 2019 neuer Director Consulting beim…
Esports in Italia
October 10, 2019
ESPORTS IN ITALIA Lo scenario eSports in Italia appare in continua evoluzione in termini di popolarità e diffusione. Il fenomeno presenta…
Nielsen Launches Fan Insights Platform for a Connected View of Fan Behaviors & Attitudes
October 3, 2019
Flexible, online platform delivers the best-in-class view of global and country-by-country fan sentiment NEW YORK, October 3, 2019 –…
ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen
September 26, 2019
Collaboration to further advance research standards in esports and provide greater confidence in esports sponsorships (Cologne) - September 26,…
“Die Marke muss im Kontext der Athleten funktionieren”
September 25, 2019
Markus Mayer, Director Consulting, Nielsen Sports Markus Mayer, Director Consulting bei Nielsen Sports, spricht im Interview über die…