Pro League renews its agreement with Nielsen Sports for the next three seasons
August 24, 2020
After five successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their agreement with…
Effektiv und effizient: Sponsoring als Teil des Marketing-Mix
August 19, 2020
Darum sollten Sie jetzt Sponsoring in Ihren Marketing-Mix integrieren Die Covid-19-Pandemie hat alle gesellschaftlichen Bereiche und damit auch…
Study: 53% of UK fans say sponsors key in rebuilding live sports experience
August 19, 2020
19% of Nielsen respondents comfortable returning to live events when Covid-19 vaccine is available. 48% of UK population aged 16-29 have an…
Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape
August 3, 2020
Digital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK & Ireland, Spencer Nolan, to…