COVID-19 & Social Media – Here’s What We’ve Uncovered
March 20, 2020
At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape…
Nielsen Sports’ Nigel Geach on F1 2020, plus W Series boss Catherine Bond Muir
March 11, 2020
With Formula One returning this weekend, SportsPro editor at large Eoin Connolly and editorial director Michael Long discuss what the new season…
Nielsen Sports 2020 Commercial Trends
March 6, 2020
The tectonic plates – economic, technological and behavioral – which underlie the media and entertainment industries and have provided the bedrock…
Why Gen Z is challenging the notion of the ‘hard-core’ sports fan
March 6, 2020
Nielsen’s review of 2019 ratings in the US shows that almost all of the most-watched content is from the traditional sport behemoths. So it might…
Traditionelle Sportarten und E-Sport
March 5, 2020
Wie Gaming und E-Sport die Generation Z für traditionelle Sportarten begeistern sollen Die spektakulärsten Abfahrtsstrecken der Welt auf dem…
GLI NBA ALL STAR GAMES SU TIKTOK
March 4, 2020
GLI NBA ALL STAR GAMES SU TIKTOK TikTok rappresenta un'enorme opportunità per brand, influencer e creator per diffondere i propri messaggi e…
Sports data driving decisions in middle east
March 2, 2020
The sports and entertainment landscape is changing significantly in the Middle East. The emergence of commercial events and properties in Saudi…
Italy Sports Review 2019
February 4, 2020
Gli italiani sono un popolo di sportivi e in ogni disciplina si riscontra un contesto di identificazione e compatta unità durante le manifestazioni…
Stegelmann ist neuer EVP Commercial Development Europe & Middle East bei Nielsen Sports
January 24, 2020
Lars Stegelmann, Executive Vice President Commercial Europe & Middle East, Nielsen Sports Köln, 24. Januar 2020 – Lars Stegelmann ist seit…
Thelen verantwortet Neukundengeschäft in der DACH-Region
January 24, 2020
Jan B. Thelen, Vice President Business Relations Sports & Entertainment (DACH) Köln, 23. Januar 2020 – Jan B. Thelen ist seit 1. Januar…