After three successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their agreement with Nielsen Sports for the next two seasons. The renewed agreement will see Nielsen Sports provide media and sponsorship evaluation for all 16 Jupiler Pro League clubs as well as the 8 Proximus League clubs for the 2018-2019 and 2019-2020 seasons.
Nielsen Sports, the global leader in sports marketing research and consulting, will once again measure and value the media impact of all sponsors of the 24 Belgian professional clubs. In addition to this, Nielsen Sports will provide data and insights to further support the optimization of their commercial strategy and development. Among various services, Nielsen Sports will also supply each club with unique data and insights to further drive efficiency for existing and potential partners.
“We are extremely pleased to renew our collaboration with the Pro League and therefore continue our mission to help clubs with their commercial strategy. This is a real proof of confidence and the confirmation and appreciation of the quality of our work. Among many other aspects, this clearly shows the constant professionalization of Football clubs in Belgium over the years and we are very proud to play a role in this process”said Jerome Bouchat, Managing Director for Nielsen Sports in Belgium.
“The Pro League clubs have chosen to measure the sponsorship value of their partner based on the same methodology. This collective contract agreed with a recognized company demonstrates the professionalism of our clubs, including all the Proximus League clubs”added Pierre François, CEO of the Pro League.