COVID 19 & Social Media – Here’s What We’ve Uncovered
March 31, 2020
At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with…
La Liga Santander Challenge
March 26, 2020
The Spanish government recently declared an extension of the state of emergency due to COVID-19 and in view of this situation LaLiga, in…
Nielsen Sports’ Nigel Geach on F1 2020, plus W Series boss Catherine Bond Muir
March 11, 2020
With Formula One returning this weekend, SportsPro editor at large Eoin Connolly and editorial director Michael Long discuss what the new season…
Nielsen Sports 2020 Commercial Trends
March 6, 2020
The tectonic plates – economic, technological and behavioral – which underlie the media and entertainment industries and have provided the bedrock…
Why Gen Z is challenging the notion of the ‘hard-core’ sports fan
March 6, 2020
Nielsen’s review of 2019 ratings in the US shows that almost all of the most-watched content is from the traditional sport behemoths. So it might…
Traditionelle Sportarten und E-Sport
March 5, 2020
Wie Gaming und E-Sport die Generation Z für traditionelle Sportarten begeistern sollen Die spektakulärsten Abfahrtsstrecken der Welt auf dem…
Sports data driving decisions in middle east
March 2, 2020
The sports and entertainment landscape is changing significantly in the Middle East. The emergence of commercial events and properties in Saudi…