COVID 19 & Social Media – Here’s What We’ve Uncovered

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with…

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La Liga Santander Challenge

The Spanish government recently declared an extension of the state of emergency due to COVID-19 and in view of this situation LaLiga, in…

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Nielsen Sports’ Nigel Geach on F1 2020, plus W Series boss Catherine Bond Muir

With Formula One returning this weekend, SportsPro editor at large Eoin Connolly and editorial director Michael Long discuss what the new season…

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Nielsen Sports 2020 Commercial Trends

The tectonic plates – economic, technological and behavioral – which underlie the media and entertainment industries and have provided the bedrock…

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Why Gen Z is challenging the notion of the ‘hard-core’ sports fan

Nielsen’s review of 2019 ratings in the US shows that almost all of the most-watched content is from the traditional sport behemoths. So it might…

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Traditionelle Sportarten und E-Sport

Wie Gaming und E-Sport die Generation Z für traditionelle Sportarten begeistern sollen Die spektakulärsten Abfahrtsstrecken der Welt auf dem…

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GLI NBA ALL STAR GAMES SU TIKTOK

GLI NBA ALL STAR GAMES SU TIKTOK

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Sports data driving decisions in middle east

The sports and entertainment landscape is changing significantly in the Middle East. The emergence of commercial events and properties in Saudi…

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