COVID 19 & Social Media

Here's What We've Uncovered

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close to real-time.

Here’s what’s new…

Brand-Led Initiatives 

  • Ab Inbev diverts sports and entertainment spending to coronavirus aid, releases ‘one team’ ad 
  • Mercedes F1 help develop coronavirus breathing device for health service use 
  • BMW comes up with a creative way to promote protecting our older community 

Virtual sports is quickly becoming the new normal

  • The actual Grand National may be off, but next weekend will still feature a televised Virtual Grand National
  • NBA is considering the launch of NBA2K tournament only for the league players and it will be broadcast on ESPN

Donations and Community Support led by teams and athletes: 

  • Kyrie Irving partners with feed America to launch the Share A Meal campaign to help marginalized communities get food resources

Sporting Influencers sharing useful information with their followers:

  • FC Bayern players Leon Goretzka and Joshua Kimmich launching the #wekickcorona initiative
Joshua Kimmich and Leon Goretzka
  • Steph Curry talks all things COVID-19 with Dr. Fauci and encourages fans to submit their questions 

Creative ways Rights Holders are engaging their fan bases:

  • Alba Berlin has begun sharing daily sports lessons for children and teens on their YouTube page to make sure that they stay active while at home
  • Wolves launch esports tournament portal 
  • Liverpool FC helps tackle social isolation through LFC Connect initiative, where the LFC Foundation and Fan Experience team have been busy contacting people to chat on the phone 

Go to Social Media Update #1 Go to Social Media Update #3 Go to Social Media Update #4 Go to Social Media Update #5 Go to Social Media Update #6 Go to Social Media Update #7 Go to Social Media Update #8 Go to Social Media Update #9 Go to Social Media Update #10

For more information on our social listening services, please contact