COVID-19 & Social Media

Here's What We've Uncovered

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close to real-time.

Brand Led Initiatives:

Donations and Community Support led by teams, athletes & bodies: 

  • LaLiga’s football development programme in India, LaLiga Football Schools, are providing e-training to kids during the lockdown 
  • Phase one of Norwich City Football Club and Norwich City Community Sports Foundation’s Canaries COVID-19 Community Project is in full swing

Creative ways Rights Holders & Athletes are engaging their fan bases:

  • Serie A’s Juventus FC came up with online content for its fans in China, creating a landmark interactive game show for its fans during the coronavirus-enforced shutdown of global sport
  • In March, Liverpool FC launched LFC Connect, an initiative aimed at keeping people in contact with each other and trying to reduce social isolation during the COVID-19 pandemic. Under the initiative, the club is also sending out postcards as an additional way of reaching out to the local community
  • Major League Baseball’s Milwaukee Brewers held a virtual fan event on Zoom inviting fans to dial in for a Q&A session with franchise players, personalities, and executives

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