COVID 19 & Social Media

Here's What We've Uncovered

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close to real-time.

At the bottom of this blog, you can use the buttons to navigate to previous updates.

Brand Led Initiatives:

  • Budlight has become creative with their new campaign #BootheCommish where they will  donate $1 to NFL Draft-a-Thon up to $500K
  • Suzuki has partnered with the French National Basketball Association to create challenges and keep brands fans engaged
  • Fitbit has made Fitbit Premium free for 90 days in the Fitbit app to help people better manage stress while #socialdistancing
  • Kia Motors supports FIFA and World Health Organization (WHO) on their official guidance for the coronavirus crisis

Donations and Community Support led by teams, athletes & bodies:

  • The Wimbledon Foundation will offer support to local organisations delivering vital supplies to the most vulnerable in the local community

Creative ways Rights Holders & Athletes are engaging their fan bases:

  • Team GB has launched a new campaign #isolationgames, that has gone viral on Tik Tok with over 410M views
#IsolationGames: Nile Wilson backflip challenge

Nile Wilson is good at gymnastics. Part I. #IsolationGames

Posted by Team GB on Monday, April 20, 2020
  • The Tawain-based Rakuten Monkeys are filling their empty stands with lifelike robots and cutouts to generate an exciting game atmosphere

Go to Social Media Update #1 Go to Social Media Update #2 Go to Social Media Update #3 Go to Social Media Update #4 Go to Social Media Update #6 Go to Social Media Update #7 Go to Social Media Update #8 Go to Social Media Update #9 Go to Social Media Update #10

For more information on our social listening services, please contact know@nielsen.com