COVID-19 & Social Media

Here's What We've Uncovered

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close to real-time.

Brand Led Initiatives:

  • In lieu of live sports being on air, Optus is bringing video chats between Australian athletes to the public for its new #GDayADay campaign
  • Panasonic Jaguar Racing has released a new series of video podcasts, RE: Charge @ Home, that will give fans the opportunity to hear from drivers from the team
  • As the world continues to battle the COVID-19 pandemic, VISA has created a campaign called “Do Your Part like an Olympian” that features a handful of Olympians showcasing their skills and emphasizing the need to stay at home

Donations and Community Support led by teams, athletes & bodies:

  • FC Internazionale Milano has increased its efforts in the fight against coronavirus with a global crowdfunding campaign #TogetherAsATeam
  • Liverpool sends a special message to thank NHS staff and healthcare professionals
  • Wolverhampton Wanderers have started an Ebay auction  to raise money for New Cross Hospital
  • MLB players and team employees are engaging in a coronavirus study to help researchers

Creative ways Rights Holders & Athletes are engaging their fan bases:

  • Sport England is celebrating every movement with their new campaign. Join the lifting, stretching, dancing or playing. Join the movement #StayInWorkOut
  • Arsenal has produced primary home-schooling resource packs and are encouraging their young fans to send them pictures online #AFCHomeLearning

Go to Social Media Update #1 Go to Social Media Update #2 Go to Social Media Update #3 Go to Social Media Update #4 Go to Social Media Update #5 Go to Social Media Update #7 Go to Social Media Update #8 Go to Social Media Update #9 Go to Social Media Update #10