COVID 19 & Social Media

Here's What We've Uncovered

At Nielsen sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close to real-time.


Brand Led Initiatives

  • Adidas launches the #hometeam, an online community of athletes and creators sharing skills and training, to help us keep our minds and bodies activated and challenged
  • Visa is rolling out the “Do Your Part Like An Olympian” video series, featuring all 90 Team Visa Olympic athletes to promote messages of safety and sanitation during the COVID-19 pandemic

Virtual sports is quickly becoming the new normal

  • FC Barcelona’s striker Braithwaite shows us his new at-home workout routine mixing physical exercise with Call of Duty

Donations and Community Support led by teams, athletes & bodies:

  • Neymar privately makes donation to aid fight against coronavirus

Creative ways Rights Holders are engaging their fan bases:

  • Team GB is engaging fans, while practising social distancing, with indoor HIIT workouts from Team GB gymnast Matt Whitlock
  • Man City is having fans colour in pictures of their favorite players


Go to Social Media Update #1 Go to Social Media Update #2 Go to Social Media Update #4 Go to Social Media Update #5 Go to Social Media Update #6 Go to Social Media Update #7 Go to Social Media Update #8 Go to Social Media Update #9 Go to Social Media Update #10