America’s Pastime Looks to the Future by Reaching New Audiences
March 26, 2019
As the frost clears and flowers begin to bloom, the “boys of summer” are back in business. Major League Baseball (MLB) is celebrating its 150th year…
Formula 1 revs up with audience increase across the world
March 25, 2019
New year, new success – Formula 1 revs up with audience increase across the world! The F1 2019 season has started in Melbourne beginning a 21 race…
Women’s Sports: Going From Strength to Strength
March 21, 2019
In the past few weeks, we have seen a series of announcements and events that demonstrate that the shift in the Women’s sporting landscape is…
Quantifying Lewis Hamilton’s Dominance Online
March 18, 2019
Lewis Hamilton’s profile makes him undeniably one of the most important commercial factors for F1 this season. In the first of a two-part series…
Darum ist professionelle Marktforschung im Sport so wichtig
February 11, 2019
Wie wirkt sich die zunehmende Professionalisierung des Sports auf die Marktforschung aus? Vor welchen Herausforderungen steht sie zukünftig und…
“Wir helfen dem E-Sport, nachhaltig zu wachsen!”
February 5, 2019
"Sponsorship in esports - Status quo and how to successfully engage with the fans" - Michael Heina, Head of Esports Europe bei Nielsen Sports, wird…
Social Media wird im Sport immer bedeutsamer
February 4, 2019
Wie sieht die Zukunft des Sports aus? Digitalexperte Sebastian Kurczynski von Nielsen Sports stellt sich dieser Frage bei Inforadio RBB und…
Mathias Bernhardt übernimmt DACH-Geschäft von Nielsen Sports
February 4, 2019
Köln, 04. Februar 2019 – Mathias Bernhardt ist seit 1. Januar 2019 neuer Geschäftsführer DACH des Forschungs- und Beratungsunternehmens Nielsen…
A monumental year for rugby union
February 1, 2019
It’s a big year for rugby union as the sport welcomes two of its major events in the same year, the Guinness Six Nations, which kicks off tonight,…
Is Bigger Better? New England Patriots and Los Angeles Rams Fans Compared
January 29, 2019
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see…