Le rugby séduit toujours plus les sponsors

Clubs professionnels, Ligue Nationale de Rugby, comité d’organisation de France 2023 ou même les principaux joueurs du XV de France : à moins de 2 ans de l’organisation de la Coupe du Monde, les annonceurs multiplient les partenariats avec le monde de l’ovalie. Un intérêt toujours prononcé pour le rugby Le rugby s’impose comme l’un des principaux sports en termes d’intérêt chez les Français, et s’inscrit régulièrement dans le...

Studie zur Stadionrückkehr von Fußballfans während der Corona-Pandemie

Der Spielbetrieb der deutschen Profi-Fußballligen für die aktuelle Saison ist in vollem Gange. Und mit jedem Spieltag kehren mehr Fans und Zuschauer auf die Tribünenplätze und VIP-Bereiche der Vereine zurück. Haben sich Corona-Lockdowns und einschneidende Beschränkungen im Alltag aus den Köpfen der Gesellschaft gelöscht? Nielsen Sports hat gemeinsam mit der Sportmarketingagentur SPORTFIVE im vergangenen August eine repräsentative Studie durchgeführt, um während der Corona-Pandemie die Bereitschaft zur Stadionrückkehr unter Fußballfans...

Sports Fans Want Social Distancing as NFL and NBA to Start New Seasons at Full Capacity

After more than a year-and-a-half of starts and stops amid the disruption of the coronavirus, sports fans are eager for the arrival of the 2021 NFL season. As the most lucrative professional sports league in the U.S., the league is ready to welcome fans back to the 30 stadiums that host the 32 competing franchises. And to that effect, all stadiums are slated to allow full capacity when the...

The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal

Rising interest in women’s sport has yet to translate into media coverage and financial investment equaling men’s sports. But this year’s Summer Olympics has the opportunity to show brands and rightsholders just how high fan interest is in female sports globally. We know the Olympics is the world’s biggest sporting event, but it’s also one where fandom is nearly even among men and women. In addition to leveling the...

Sports Fans are Looking to Sports Leagues and Athletes to Support Social Causes

Sports Betting: Who’s in and how much of an opportunity do they represent?

Turn on any live sporting event these days and you’ll likely see an abundance of ads during the commercial breaks enticing engaged fans to get in on the action by betting on various aspects of the games and matches they’re watching. Already a $154 million game in U.S. local TV spot advertising, online sports betting is the latest way that a handful of prolific gambling brands are tapping into...

How the World’s Biggest Sports Properties Engaged Fans in 2020

The connection between fans and sports is a continually evolving relationship, with new trends and dynamics developing every year. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to develop a natural and mutually beneficial conversation. Fans around the world expect more content and new ways to access their favorite events. Sports entities have responded by creating...

BRANDS AREN’T SITTING ON THE SIDELINES: THE SOCIAL SOLIDARITY OF SPORTS SPONSORSHIPS

Earlier this month, Major League Baseball (MLB) announced it would move its 2021 All-Star Game out of Atlanta in protest of Georgia’s new restrictive voting laws. And MLB wasn’t the only organization to react to the new legislation. Atlanta-based brands Coca-Cola and Delta—both heavy sports sponsors—also came out in opposition. The positions these brands are taking are reflective of a broader trend we’re seeing across the sports industry, particularly...

Quarterbacking Positive Change Through Sports

When history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016 to protest reported police brutality and oppression against people of color, it will be viewed as a key moment in the long fight for racial equality in the U.S. Almost four years later, as tensions around racial injustice couldn’t be higher, the sports industry remains a key arena for activating...