Category: International

Nielsen Sports show 6.7 million Ryder Cup fan increase

Sep 21, 2018

Data revealed by Nielsen Sports, the global leader in sports data, analytics and insight, shows the number of people interested in the Ryder Cup has surged over the last four years. Fan sizes ahead of the upcoming tournament, which tees off in Paris on 28 September 2018, compared to the same period ahead of the last event to be hosted in Europe in 2014, shows fan the number of...

There is a real and growing demand for more women’s sport in the UK

Aug 6, 2018

The growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with Women’s Sport Trust and England Hockey, Nielsen Sports has released data that shows, the scale of the market in the UK and importantly, the opportunities for sponsors and broadcasters. For the first time, we can quantify the scale of interest in women’s sport – and it’s big.  59% of the UK...

Helping Rights Holders Plan for What’s Next

Jul 9, 2018

Jessica Forrest oversees the Rights Holders vertical within Nielsen Sports in North America. Her experience includes sponsorship valuation, custom research and media analytics. Prior to joining Nielsen, Jessica worked for NASCAR, The Marketing Arm and Octagon working across a wide range of sponsors and activations within the sports industry. She holds a Masters in Marketing from Virginia Tech, a Masters in Psychology from Wake Forest University and a Bachelor...

Record international audiences for PyeongChang 2018

Jun 5, 2018

PyeongChang 2018 broke all international broadcast and online viewing records, attracting more broadcasters and viewers than ever before for a Paralympic Winter Games outside of the host country.
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