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Brands love to entertain you – 4 recommendations

Aug 7, 2018

Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just over 1800, hosts the world’s biggest heavy metal festival. Last weekend, with 75,000 music fans in attendance, Wacken Open Air (WOA) proved how valuable the entertainment environment can be for advertising brands. The economic potential of the entertainment industry is undisputed, with fascinating collaborations cropping up again and again –...
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