The Changing Value of Sponsorship: 2021 Sports Marketing Trends

Return on Sponsorship Investment

50 Most Marketable Athletes

Quarterbacking Positive Change Through Sports

Nielsen Sports, European Agency of the Year

Feb 9, 2018

On Wednesday  7th February, the European Sponsorship Association, held its annual ESA Excellence Awards ceremony at the Science Museum, London. It is with great pride that we can announce Nielsen Sports has won the European Sponsorship Association’s Agency of the Year award.

Esports, Jump In or Miss the Mark

Jan 29, 2018

The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rights holders. From 2016 through the middle of 2017, more than 600 esports sponsorship agreements were made.

Nielsen Entertainment’s 2018 Pre-Grammy Bash Showcases Khalid & Brings Together Music, Sports, Brands

Jan 28, 2018

“It’s definitely been a crazy year,” declared Khalid on stage to the crowd gathered for Nielsen Entertainment’s fifth annual pre-Grammy Party Friday night (Jan. 26). The 19-year-old R&B sensation performed his breakout hit “Location” at the Nielsen bash, which took place an iconic New York location, the former Four Seasons restaurant, now The Pool restaurant, off Park Avenue.

The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans

Jan 25, 2018

As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming across the region remains serious business, followership, engagement and the most popular titles vary greatly market by market.

Let’s bank on this one

Jan 16, 2018

There has always been a strong tradition of sponsorship amongst companies in the financial sector. It is estimated annually that the finance sector invested over £150m into UK sponsorship, making it the 3rd highest spending industry behind Sportswear and Automotive brands.
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