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Nielsen Sports OTT Sponsorship Measurement

Jul 8, 2019

Q&A with Solomon KahnVP of Data Strategy & AnalyticsNielsen Sports   With the explosion of OTT services, more live sporting events are being streamed across smart device platforms than ever before. While additional platforms give audiences more ways to watch, these new services lack the traditional TV backbone and expertise to understand the value of the ecosystem. We recently sat down with Solomon Kahn, VP of Data Strategy &...
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