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Tag: Social24

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NBA teams score a slam dunk with social media

Nov 5, 2018

The National Basketball Association (NBA) and its member teams are often recognized in the sports business community as innovators in fan engagement. The league and teams have embraced the use of social media channels to keep fans interested through behind-the-scenes access, game highlights, stats and glimpses of players’ lifestyles off of the court.   Nielsen Sports uses one, consistent methodology across media types (TV, social, online, print) to measure...

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