The NBA’s Growing Popularity Scores Wins for Sponsors

May 9, 2018

The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year , the largest increase of any major professional sport, according to Nielsen Sports Sponsorlink. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season reached new heights, topping the $1 billion mark.