Category: Insights

La Liga Santander Challenge

Mar 26, 2020

The Spanish government recently declared an extension of the state of emergency due to COVID-19 and in view of this situation LaLiga, in collaboration with teams, sponsors and players, organized ‘LaLigaSantander challenge’. A virtual FIFA20 tournament giving football fans a new way to engage. Download our latest whitepaper as we uncover how Esports can help drive fan engagement in the absence of traditional sports. CONTACT Óscar Iranzo RoviraCommercial DirectorSpain...

COVID-19 & Social Media – Here’s What We’ve Uncovered

Mar 20, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Nielsen Sports’ Nigel Geach on F1 2020, plus W Series boss Catherine Bond Muir

Mar 11, 2020

With Formula One returning this weekend, SportsPro editor at large Eoin Connolly and editorial director Michael Long discuss what the new season has in store ahead of the opening race in Melbourne (1:39). Nielsen Sports’ senior vice president of global motorsport, Nigel Geach, then discusses how Formula One is shaping up off the track as Liberty Media enters its fourth year at the helm (17:53).  Plus, deputy editor Sam...

Nielsen Sports 2020 Commercial Trends

Mar 6, 2020

The tectonic plates – economic, technological and behavioral – which underlie the media and entertainment industries and have provided the bedrock upon which the sports industry has enjoyed decades of growth, show no signs of shifting as we move deeper into 2020. Economic ExpansionOn a macro-economic level, the expansion of the middle class – and, with it, greater consumer spending power – continues in Africa, India, China, and parts...

Why Gen Z is challenging the notion of the ‘hard-core’ sports fan

Mar 6, 2020

Nielsen’s review of 2019 ratings in the US shows that almost all of the most-watched content is from the traditional sport behemoths. So it might seem surprising that there is little complacency in the boardrooms of major sports rightsholders that I’ve visited recently around the world. The dawning reality is that the coming generation, those now aged 16-24, are far from certain to slot neatly into the lucrative sports...

Sports data driving decisions in middle east

Mar 2, 2020

The sports and entertainment landscape is changing significantly in the Middle East. The emergence of commercial events and properties in Saudi Arabia has meant that established right-holders and brands in the UAE and the rest of the GCC are having to review and fine-tune their own offering, as the consumer leisure environment becomes increasingly competitive.  With Saudi Arabia’s sporting footprint growing, Nielsen Sports has found Gulf brands and events...

Game Changer: Rethinking Sports Experiences for Generation Z

Dec 19, 2019

The professional sports landscape faces serious headwinds with the teens and young adults who grew up simultaneously holding security blankets and smartphones. Generation Z has high expectations for entertainment experiences, and it’s a mistake to believe they will automatically grow to love the same sports as their parents and grandparents. Not only do their tastes in sports differ, they consume them differently than older generations. Generation Z also tends...

Women’s football: One in five adults support the sport

Nov 22, 2019

Almost one in five adults in the United Kingdom would call themselves a women’s football fan, a survey conducted by analysts at Nielsen Sports has found. That represented a 60% increase in the past two years, while the survey also found a rise in occasions where women’s football is discussed by fans in pubs. To read the entire article click here. For more information regarding the article please contact...

Nigel Geach, Master of Motorsport at Nielsen Sports

Oct 29, 2019

Nigel Geach, Senior Vice President of Global Motorsport at Nielsen Sports, has worked in sports sponsorship for more than three decades, chiefly with clients in the Motorsport behemoth Formula One. In the latest Sport Industry Insider Meets, Geach reflects on his life and career, from witnessing Ayrton Senna’s tragic crash at Imola to the industry’s seismic shift towards data-driven sponsorship. To read the entire article click here. For more...

Summer of Sport in One Weekend

Jul 16, 2019

This past weekend, sports fans were well and truly spoiled for choice as the action-packed summer heated up once again with major sporting events such as the British Grand Prix, Men’s Wimbledon Final and Cricket World Cup Final all being televised on free-to-air television at similar times.   HOW DID EACH SPORT PERFORM? Cricket: The World Cup Final The Cricket World Cup Final was spread across multiple channels over a...

F1 Driving Sales for Heineken

Jul 12, 2019

We’re almost at the half-way point of the F1 season, and the F1 global showpiece has arrived at Silverstone to the news that the circuit has secured a 5-year extension to host the British GP until 2024. From a commercial perspective, Nielsen Sports has used the juncture to take a look at Heineken’s partnership with F1, reflecting specifically on the positive impact that the partnership has had on Heineken’s...

Women’s Football: We’re Just Getting Warmed Up

Jul 10, 2019

The growing popularity of women’s football has reached a commercial tipping point. With so much focus on this year’s FIFA Women’s World Cup, we have witnessed viewership records being broken in countries around the world throughout the tournament. This follows on from new game-changing sponsorship deals that were announced before the competition started that will only help progress the women’s game. The challenge now, however, is how women’s football...
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