Category: Uncategorized

Le rugby séduit toujours plus les sponsors

Nov 29, 2021

Clubs professionnels, Ligue Nationale de Rugby, comité d’organisation de France 2023 ou même les principaux joueurs du XV de France : à moins de 2 ans de l’organisation de la Coupe du Monde, les annonceurs multiplient les partenariats avec le monde de l’ovalie. Un intérêt toujours prononcé pour le rugby Le rugby s’impose comme l’un des principaux sports en termes d’intérêt chez les Français, et s’inscrit régulièrement dans le...

Studie zur Stadionrückkehr von Fußballfans während der Corona-Pandemie

Nov 4, 2021

Der Spielbetrieb der deutschen Profi-Fußballligen für die aktuelle Saison ist in vollem Gange. Und mit jedem Spieltag kehren mehr Fans und Zuschauer auf die Tribünenplätze und VIP-Bereiche der Vereine zurück. Haben sich Corona-Lockdowns und einschneidende Beschränkungen im Alltag aus den Köpfen der Gesellschaft gelöscht? Nielsen Sports hat gemeinsam mit der Sportmarketingagentur SPORTFIVE im vergangenen August eine repräsentative Studie durchgeführt, um während der Corona-Pandemie die Bereitschaft zur Stadionrückkehr unter Fußballfans...

So hoch sind die Sponsoring-Investitionen in Deutschland

Nov 2, 2021

Wie viel Geld fließt in den deutschen Sponsoringmarkt und welchen Effekt hat die aktuelle Covid-19-Pandemie darauf? Welche Marken investieren am stärksten ins Sponsoring? Welche Branchen engagieren sich besonders intensiv und welche Sportarten profitieren vom Investment der werbenden Marken? Diese und weitere Fragen beantwortet die fünfte Ausgabe der von Nielsen Sports durchgeführten Studie Sportsponsoren in Deutschland. Dafür analysierte Nielsen Sports über 9.000 Sponsoring-Engagements in über 50 Sportarten und liefert Ihnen...

Esports Economics Podcast Episode 2: Sponsorship ROI

Oct 12, 2021

Enjoy the second episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner.  This conversation is focused on sponsorship and the key questions surrounding return on investment within the esports industry. We challenge the many preconceptions about esports within the brand marketing community and weigh the benefits and outcomes of sponsorship versus programmatic advertising. We also analyze the differences between rights packages in esports compared to...

Sports Fans Want Social Distancing as NFL and NBA to Start New Seasons at Full Capacity

Sep 9, 2021

After more than a year-and-a-half of starts and stops amid the disruption of the coronavirus, sports fans are eager for the arrival of the 2021 NFL season. As the most lucrative professional sports league in the U.S., the league is ready to welcome fans back to the 30 stadiums that host the 32 competing franchises. And to that effect, all stadiums are slated to allow full capacity when the...

Esports Economics Podcast Episode 1: State of the Industry

Aug 31, 2021

This is the first in a new six-part podcast series looking at the business of esports, in collaboration with Unofficial Partner.  Today’s guests are Matthew Archambault, head of partnerships for North America at Riot Games, publishers of the phenomenally successful League of Legends franchise. Matt manages strategic partnerships, national sponsorships, media rights, and merchandising for the League Championship Series (LCS).  Joining Matthew is Matt Boyd, Vice President of Nielsen...

Nielsen Sports ist Special Partner des SPOBIS 2021

Aug 26, 2021

Auch 2021 ist Nielsen Sports Special Partner des SPOBIS, Europas größtem Sportbusiness-Kongress. Beim von SPONSORs veranstalteten zweitägigen Kongress treffen sich die wichtigsten Entscheider der Sportbusinessbranche am 8. und 9. September 2021 Congress Center Düsseldorf – und erstmals auch digital bei den SPOBIS Online Days (30. August bis 3. September). Die Partnerschaft von Nielsen Sports, dem führenden Forschungs- und Beratungsunternehmen im Sport- und Entertainmentbusiness, mit SPONSORs ist von großer Bedeutung. Seit...

The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal

Jul 14, 2021

Rising interest in women’s sport has yet to translate into media coverage and financial investment equaling men’s sports. But this year’s Summer Olympics has the opportunity to show brands and rightsholders just how high fan interest is in female sports globally. We know the Olympics is the world’s biggest sporting event, but it’s also one where fandom is nearly even among men and women. In addition to leveling the...

The Olympics Is the Biggest Platform for Gender Equality in Global Sports

Jul 7, 2021

The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the disproportionate level of brand sponsorship spend allocated to men’s sports. This situation changes, however, during a two-week period every two years when the eyes of the world focus on the Olympics, the only global sporting event characterized by true gender parity. Unlike other events,...

Rapporto Sugli Esports in Italia 2021

Jun 24, 2021

Secondo il nuovo Rapporto sugli esports in Italia, sono 475 mila le persone che seguono quotidianamente eventi esports (avid fan) e circa 1.620.000 (+15% rispetto a Luglio 2020) se si considerano anche coloro che seguono un evento esports più volte a settimana (esports fan). Chi sono i fan degli esports in Italia? Principalmente uomini, di età media di 27 anni, con un livello d’istruzione e un reddito superiore alla media della popolazione....

Sports Betting: Who’s in and how much of an opportunity do they represent?

Jun 16, 2021

Turn on any live sporting event these days and you’ll likely see an abundance of ads during the commercial breaks enticing engaged fans to get in on the action by betting on various aspects of the games and matches they’re watching. Already a $154 million game in U.S. local TV spot advertising, online sports betting is the latest way that a handful of prolific gambling brands are tapping into...

GLOBAL SPORTS SPONSORSHIPS ARE SHIFTING EAST AND GROWING INTO NEW CATEGORIES

Feb 15, 2021

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships. A new wave of COVID-19...
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