The Changing Value of Sponsorship: 2021 Sports Marketing Trends

Return on Sponsorship Investment

50 Most Marketable Athletes

Quarterbacking Positive Change Through Sports

World Football Report

Jun 12, 2018

The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

Commercial Trends Breakfast Briefing

Jun 11, 2018

Thanks for your company at Nielsen Sports ́ commercial trends breakfast briefing, held at our London HQ. We hope you found the discussions, led by Nielsen Sports experts, useful and enjoyed a morning of insights and networking. Below you’ll find supporting material from the day, which was presented by Spencer Nolan, Head of Global Media, Chris Hurst, Head of Digital – UK and Mike Wragg EVP, Global Head of...

Record international audiences for PyeongChang 2018

Jun 5, 2018

PyeongChang 2018 broke all international broadcast and online viewing records, attracting more broadcasters and viewers than ever before for a Paralympic Winter Games outside of the host country.

UEFA Champions League Final Viewership Figures

Jun 1, 2018

Almost a week on from Real Madrid's 3-1 win over Liverpool in the UEFA Champions League final last weekend, Nielsen Sports has taken a step back from the on-pitch entertainment to review the viewership numbers from this year's final, broadcast on BT Sport.

Sports gambling: tendencies of fans

May 29, 2018

On Monday May 14, 2018 the United States Supreme Court made a landmark decision which opened the door to the legalization of sports gambling in the United States.

Perspectives: 2018 World Cup Roster Announcements

May 21, 2018

With the World Cup in Russia drawing closer, the date for official roster announcements came and went with fanfare. Fans hotly debated roster composition, analysts created their own “dream rosters,” and other fans sat at home bitterly wishing their country had qualified for the World Cup this year.

The Impact of Hospitality on Today’s Consumer

May 17, 2018

In the UK, more than 700 companies employ 2.9 million people in the hospitality industry, and according to UKHospitality, the sector is growing at 5% YTD and three times faster than the economy overall. Hospitality executed correctly is certainly felt by many to provide an enjoyable experience to attendees and to have a positive impact on businesses.

Women’s Sport and the Opportunities on the Horizon

May 16, 2018

Jon Long, Nielsen Sports’ Managing Director, UK&I talks with the BBC about the ever-growing opportunity brought by women in sport for athletes, sponsors, broadcasters and more.

The NBA’s Growing Popularity Scores Wins for Sponsors

May 9, 2018

The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year , the largest increase of any major professional sport, according to Nielsen Sports Sponsorlink. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season reached new heights, topping the $1 billion mark.

Commercial Trends in Sports 2018

Apr 26, 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions - even billions - of fans.

Perspectives: Social Media and Sponsorship

Apr 25, 2018

Max Barnett, Senior Vice President – Global Head of Digital Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space. SPONSORSHIPS...

Energised By Sponsorship?

Apr 23, 2018

It is often the case that we follow sponsorship trends by sector such as sports, music, arts, culture and more. Sometimes, however, it is more revealing and relevant to follow trends by the investors themselves the brands.
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