Search: esports

Esports Economics Podcast Episode 4: the creator marketplace

Aug 12, 2022

This is the forth episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner. Today’s conversation moves the focus to the subject of influencer marketing: what is it, who is being influenced, how much brand marketing money is being spent, what evidence is there of its impact and what is the effect on the esports sponsorship market more generally? Our guests are Seb Carmichael Brown and...

Esports Economics Podcast Episode 3: Mobile Gaming in Asia

Jan 10, 2022

This is the third episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner. Today’s conversation moves east with a focus on the mobile gaming market in the Asia Pacific region.  Our speakers are Ajay Jilka,  Director of Regional Esports Partnerships at Moonton Games, and Mike Wragg, Nielsen Sports’ Managing Director for Asia Pacific and International Head of Strategy Consulting and Research. Moonton Games was established in...

Esports Economics Podcast Episode 2: Sponsorship ROI

Oct 12, 2021

Enjoy the second episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner.  This conversation is focused on sponsorship and the key questions surrounding return on investment within the esports industry. We challenge the many preconceptions about esports within the brand marketing community and weigh the benefits and outcomes of sponsorship versus programmatic advertising. We also analyze the differences between rights packages in esports compared to...

Esports Economics Podcast Episode 1: State of the Industry

Aug 31, 2021

This is the first in a new six-part podcast series looking at the business of esports, in collaboration with Unofficial Partner.  Today’s guests are Matthew Archambault, head of partnerships for North America at Riot Games, publishers of the phenomenally successful League of Legends franchise. Matt manages strategic partnerships, national sponsorships, media rights, and merchandising for the League Championship Series (LCS).  Joining Matthew is Matt Boyd, Vice President of Nielsen...

Metrics are Key to Proving ROI for Brands Entering the Esports Arena

Aug 25, 2021

The video game industry has been growing for years, but the arrival of COVID-19 and the virtualization of our lives over the past 18 months or so has accelerated and expanded that growth. That advancement has also propelled competitive, organized gaming, aided by the pause in live sports last year, with industry forecasts projecting that esports will be more than a $1 billion industry by the end of this...

Cannes LIONS Live 2021: Post COVID World: Next phase with brands and esports

Jun 28, 2021

Few industries were prepared for the massive disruption that the COVID-19 pandemic caused throughout 2020, and even fewer were able to find a way to grow. The video game industry, however, did just that, with 82% of global consumers reporting that they played video games and watched game content during the height of the COVID-19 pandemic lockdowns. That heightened engagement has had a halo effect on the burgeoning esports...

Rapporto Sugli Esports in Italia 2021

Jun 24, 2021

Secondo il nuovo Rapporto sugli esports in Italia, sono 475 mila le persone che seguono quotidianamente eventi esports (avid fan) e circa 1.620.000 (+15% rispetto a Luglio 2020) se si considerano anche coloro che seguono un evento esports più volte a settimana (esports fan). Chi sono i fan degli esports in Italia? Principalmente uomini, di età media di 27 anni, con un livello d’istruzione e un reddito superiore alla media della popolazione....

What Traditional Sports and Individual Athletes Will Have Learned From Esports

Jul 30, 2020

How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant increase in mainstream media coverage, accelerated by the coronavirus pandemic and subsequent shutdown of more traditional sports. For example, mainstream outlets in the UK, such as the BBC Sport, Sky Sports and BT Sport have all broadcast esports on their main channels in the last few...

Formula 1 Leading The Way As Sport Turns To Esports

Apr 15, 2020

Formula 1 is leading the way when it comes to showing how sport can continue to engage fans and grow audiences despite lack of live action, Nigel Geach of Nielsen looks at how the sport has adapted quickly. Read the full article here. For more information regarding this article please contact Nigel Geach at nigel.geach@nielsen.com

Esports in Italia

Oct 10, 2019

ESPORTS IN ITALIA Lo scenario eSports in Italia appare in continua evoluzione in termini di popolarità e diffusione. Il fenomeno presenta prospettive talmente interessanti da coinvolgere sempre più intensamente l’attenzione di sponsor, broadcaster e media. La ricerca di Nielsen Sports prende in esame tre differenti cluster di fan di eSports che si approcciano in maniera differente al mondo del videogaming e  fornisce insight relativamente alle modalità di engagement attivabili in base alle specifiche...

ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen

Sep 26, 2019

Collaboration to further advance research standards in esports and provide greater confidence in esports sponsorships (Cologne) – September 26, 2019 – ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement.   The agreement will further advance research standards in esports and provide greater...

Esports Playbook for Brands

May 3, 2019

Esports provide a burgeoning platform for marketers looking to reach an increasingly elusive consumer. Interest in professional competitive video gaming is growing, with one in five fans globally beginning to follow esports just within the past year. Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first...
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