Category: Insights

Nielsen Sports win MIA Service to the Industry Award

Jan 15, 2019

On Thursday 10th January, the Motorsport Industry Association (MIA), held its annual Awards ceremony at the NEC, Birmingham. It’s with great delight that we’re able to announce Nielsen Sports has won the MIA Service to the Industry Award.    The MIA is the world’s leading trade association for motorsport and Nielsen Sports has provided marketing data & insights to the world of motorsport for the last 30 years. The...

Video monetisation trends

Nov 30, 2018

This month, Nielsen’s Sports Digital Consultant Jamie Klein was invited by Facebook to present the latest video monetisation trends we’re seeing impact the sports and entertainment landscape. This took place at their London headquarters as part of an internal sharing day. Jamie delved into the behavioural shifts, the importance of video as part of a commercial media strategy and examples of successful publishers. Here’s a snapshot of the session....

Nielsen Sports establish partnership with Soccer Aid for Unicef

Nov 27, 2018

LONDON, November 27, 2018 – Nielsen Sports, the global leader in sports marketing research, media measurement and consulting has teamed up with Soccer Aid for Unicef, to provide strategic and consultative support driving further value to the campaign and Unicef’s work to protect children in danger around the world. Soccer Aid for Unicef experienced a record-breaking year in 2018 with the campaign raising £6.7 million. The 2019 Soccer Aid for...

2018 Season in Review: Growing audiences and the changing face of F1

Nov 23, 2018

As the 2018 F1 season draws to a close and Lewis Hamilton is crowned for the fifth time as World Champion, we take a look back at some of the highlights of what made this year special. New audiences flourished around the world as free-to-air broadcast schedules were altered, helping to grow media value for sponsors. The increased reliance on social media as a vehicle to promote, inform and...

The commercial health of rugby: How deal values and fan bases continue to fuel growth

Nov 16, 2018

A BRIGHT FUTURE FOR THE LIONS’ NATIONS With next year’s World Cup on the horizon, the rugby Autumn Internationals have kicked off with a bang, as fans savour the return of international competition. Yet with England beating South Africa and narrowly missing out on a historic victory over New Zealand, and Wales triumphing over the Wallabies at the Principality Stadium, momentum seems to be building just at the right...

NBA teams score a slam dunk with social media

Nov 5, 2018

The National Basketball Association (NBA) and its member teams are often recognized in the sports business community as innovators in fan engagement. The league and teams have embraced the use of social media channels to keep fans interested through behind-the-scenes access, game highlights, stats and glimpses of players’ lifestyles off of the court.   Nielsen Sports uses one, consistent methodology across media types (TV, social, online, print) to measure...

Nielsen Breakfast Briefing: Entertainment Beyond the Stage

Nov 1, 2018

On Wednesday 31st October, Nielsen hosted a breakfast briefing welcoming a selection of brands and rights holders from the world of sport and entertainment to the National Theatre at Southbank, London. Throughout the year, we have held a series of breakfast events giving focus to the latest trends and developments we’re seeing across the sponsorship landscape. The theme for our most recent session centred on how partnerships can create...

Nielsen Sports Partner with The European Sponsorship Association Summit

Oct 17, 2018

The European Sponsorship Association Summit has truly developed into one of the industries leading platforms for rewarding excellent work across Europe, and once again, Nielsen Sports is delighted to be recognised as the main partner. Now in its fifth year, the Belgian Sponsorship Forum has been transformed and is set to be better than ever, having teamed up with the European Sponsorship Association (ESA) and further enhanced SponsorLive –...

Nielsen Sports show 6.7 million Ryder Cup fan increase

Sep 21, 2018

Data revealed by Nielsen Sports, the global leader in sports data, analytics and insight, shows the number of people interested in the Ryder Cup has surged over the last four years. Fan sizes ahead of the upcoming tournament, which tees off in Paris on 28 September 2018, compared to the same period ahead of the last event to be hosted in Europe in 2014, shows fan the number of...

Pro Kabaddi League Drives Surge in Interest for India’s Fastest-Growing Sport

Sep 7, 2018

THE BOOST IS A BOON FOR FANS AND COMMERCIAL PARTNERS Following the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is soaring in India. But the league is doing more than simply proving the commercial viability of the professional sport: It’s boosting the popularity of Kabaddi overall. According to Nielsen Sports, interest in Kabaddi has grown by 14% year-over-year since 2015,...

Brands love to entertain you – 4 recommendations

Aug 7, 2018

Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just over 1800, hosts the world’s biggest heavy metal festival. Last weekend, with 75,000 music fans in attendance, Wacken Open Air (WOA) proved how valuable the entertainment environment can be for advertising brands. The economic potential of the entertainment industry is undisputed, with fascinating collaborations cropping up again and again –...

There is a real and growing demand for more women’s sport in the UK

Aug 6, 2018

The growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with Women’s Sport Trust and England Hockey, Nielsen Sports has released data that shows, the scale of the market in the UK and importantly, the opportunities for sponsors and broadcasters. For the first time, we can quantify the scale of interest in women’s sport – and it’s big.  59% of the UK...
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