Category: International

COVID 19 & Social Media – Here’s What We’ve Uncovered:

May 13, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Travis Scott – Astronomical

May 8, 2020

The extreme quarantine and lockdown measures have quickly become the new normal for us all. The direct impact on event attendance across entertainment and sports has caused many businesses to rethink how they can engage with their target audiences during this time. Fortnite, the online video game, has adapted to these circumstances and reinvented the concept of aggregation. Epic Games, in collaboration with Travis Scott, organized a unique musical...

Interview: “Challenging times for sport sponsorship”

May 6, 2020

The corona crisis not only poses new challenges for the sports industry worldwide. But what consequences will Covid-19 and its associated restrictions have on sport in the medium and long term? Mike Wragg, Global Head of Consulting & Research at Nielsen Sports, spoke with the German Press Agency about possible effects on sports sponsorship. How would you describe the current situation caused by COVID-19 as rights holders and sponsors...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

May 6, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Panic, what panic? This is how we always behave in a crisis

May 4, 2020

Much has been written in recent weeks about a nation and its economy facing unprecedented times. Most of us working in the sports industry have never seen anything like it and hopefully, never will again. While the nature of this disruption is unique, significant social and economic uncertainty is nothing new.  Nielsen Sports new report on the Impact of Covid-19 on the Social Media Landscape shows that business and...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 29, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 22, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Formula 1 Leading The Way As Sport Turns To Esports

Apr 15, 2020

Formula 1 is leading the way when it comes to showing how sport can continue to engage fans and grow audiences despite lack of live action, Nigel Geach of Nielsen looks at how the sport has adapted quickly. Read the full article here. For more information regarding this article please contact Nigel Geach at nigel.geach@nielsen.com

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 15, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 8, 2020

At Nielsen sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered

Mar 31, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

La Liga Santander Challenge

Mar 26, 2020

The Spanish government recently declared an extension of the state of emergency due to COVID-19 and in view of this situation LaLiga, in collaboration with teams, sponsors and players, organized ‘LaLigaSantander challenge’. A virtual FIFA20 tournament giving football fans a new way to engage. Download our latest whitepaper as we uncover how Esports can help drive fan engagement in the absence of traditional sports. CONTACT Óscar Iranzo RoviraCommercial DirectorSpain...