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Return on Sponsorship Investment

50 Most Marketable Athletes

Quarterbacking Positive Change Through Sports

Nielsen Sports Partner with The European Sponsorship Association Summit

Oct 17, 2018

The European Sponsorship Association Summit has truly developed into one of the industries leading platforms for rewarding excellent work across Europe, and once again, Nielsen Sports is delighted to be recognised as the main partner. Now in its fifth year, the Belgian Sponsorship Forum has been transformed and is set to be better than ever, having teamed up with the European Sponsorship Association (ESA) and further enhanced SponsorLive –...

Nielsen Sports show 6.7 million Ryder Cup fan increase

Sep 21, 2018

Data revealed by Nielsen Sports, the global leader in sports data, analytics and insight, shows the number of people interested in the Ryder Cup has surged over the last four years. Fan sizes ahead of the upcoming tournament, which tees off in Paris on 28 September 2018, compared to the same period ahead of the last event to be hosted in Europe in 2014, shows fan the number of...

Pro Kabaddi League Drives Surge in Interest for India’s Fastest-Growing Sport

Sep 7, 2018

THE BOOST IS A BOON FOR FANS AND COMMERCIAL PARTNERS Following the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is soaring in India. But the league is doing more than simply proving the commercial viability of the professional sport: It’s boosting the popularity of Kabaddi overall. According to Nielsen Sports, interest in Kabaddi has grown by 14% year-over-year since 2015,...

Helping Insurance and Financial Services Companies Win Over Fans

Aug 31, 2018

Aimee Freedland manages the financial services and insurance brands within Nielsen Sports in North America. Her experience includes media analytics, custom research and holistic sponsorship valuation. Before joining Nielsen Sports (previously Repucom), Aimee spent nine years in client services at Experian, managing Fortune 500 Brand clients’ cross-channel marketing campaigns. She holds a Masters in Business Administration from the University of California, Davis and a Bachelor of Arts degree in...

Brands love to entertain you – 4 recommendations

Aug 7, 2018

Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just over 1800, hosts the world’s biggest heavy metal festival. Last weekend, with 75,000 music fans in attendance, Wacken Open Air (WOA) proved how valuable the entertainment environment can be for advertising brands. The economic potential of the entertainment industry is undisputed, with fascinating collaborations cropping up again and again –...

There is a real and growing demand for more women’s sport in the UK

Aug 6, 2018

The growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with Women’s Sport Trust and England Hockey, Nielsen Sports has released data that shows, the scale of the market in the UK and importantly, the opportunities for sponsors and broadcasters. For the first time, we can quantify the scale of interest in women’s sport – and it’s big.  59% of the UK...

China: The Next Generation of Sports Consumers

Jul 24, 2018

Seeing an opportunity to engage and ultimately monetize an enormous new fan base, the major leagues of North America and Europe are investing time and resources in China.

Pro League Renews its Agreement with Nielsen Sports for the Next Two Seasons

Jul 23, 2018

After three successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their agreement with Nielsen Sports for the next two seasons. The renewed agreement will see Nielsen Sports provide media and sponsorship evaluation for all 16 Jupiler Pro League clubs as well as the 8 Proximus League clubs for the 2018-2019 and 2019-2020 seasons.

2018 FIFA World Cup: The View from Moscow

Jul 18, 2018

Over the past four weeks, on behalf of Nielsen Sports, I’ve been hard at work on the ground in Moscow, helping FIFA to ensure that they deliver the best-ever FIFA World Cup experience for fans.

Helping Rights Holders Plan for What’s Next

Jul 9, 2018

Jessica Forrest oversees the Rights Holders vertical within Nielsen Sports in North America. Her experience includes sponsorship valuation, custom research and media analytics. Prior to joining Nielsen, Jessica worked for NASCAR, The Marketing Arm and Octagon working across a wide range of sponsors and activations within the sports industry. She holds a Masters in Marketing from Virginia Tech, a Masters in Psychology from Wake Forest University and a Bachelor...

World Cup Sponsorglobe Insights

Jun 28, 2018

The FIFA World Cup is regarded as one the world’s most recognised major sporting events, capturing the attention of football fans across the globe. But who are the major investors and which industry sectors are leading the way when it comes to sponsorship deals? This month, Nielsen Sports’ Market Intelligence team compiled a snapshot of unique insights focusing on brands, teams and athletes. Learn more here.

How local knowledge and data are keys to F1 growth in Asia

Jun 26, 2018

As Formula 1 seeks to grow its Asian fanbase, the combination of hard data and local expertise will be key triggers for future growth, says Nielsen Sports, who are working with Sahara Force India partners W66. Nielsen Sports are known for their in-depth sports research, including but not limited to annual reports on the state of affairs in motorsport: fan engagement, demographics, exposure… If there’s a need for hard...
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