Category: International

Esports Playbook for Brands

Apr 24, 2019

ESPORTS PLAYBOOK FOR BRANDS Esports provide a burgeoning platform for marketers looking to reach an increasingly elusive consumer. Interest in professional competitive video gaming is growing, with one in five fans globally beginning to follow esports just within the past year. Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a...

2018 FIFA World Cup Russia™ Report

Apr 21, 2019

Appointed as the provider of The Official Market Research Report for the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup™, Nielsen took a big step together with FIFA and made a commitment to learn more about fans and how to improve their tournament experience. In the World Football 2018 report, we explore fan behavior, media consumption habits and sponsorship insights from around the world. We also look...

The 2019 Chinese GP: Another win for Lewis Hamilton on track and on social media

Apr 18, 2019

In the second part of our deep dive into the data behind F1’s most valuable driver online, Lewis Hamilton, we analyzed the monetary value he generates for brands and sponsors. Three races down in what is looking like it could be another enthralling championship, Mercedes have some competition, which is great for the sport and audience growth in general. Although both cars currently occupy the top of the driver’s...

Women’s Sports: Going From Strength to Strength

Mar 21, 2019

In the past few weeks, we have seen a series of announcements and events that demonstrate that the shift in the Women’s sporting landscape is happening quicker than ever. Nielsen Sports’ expert Lynsey Douglas analyses the impact for brands and rights holders within the sports business. A record attendance of over 60,000 at the Wanda Metropolitano watched Atlético Madrid vs FC Barcelona’s key match in the Liga Femenina Iberdrola,...

Quantifying Lewis Hamilton’s Dominance Online

Mar 18, 2019

Lewis Hamilton’s profile makes him undeniably one of the most important commercial factors for F1 this season. In the first of a two-part series looking at the numbers that are driving Hamilton’s marketability, we take a look at just how big a fan base he has, and how influential a spokesperson he has become. Today, fan interaction exists predominantly online, something especially true in the case of a global...

A monumental year for rugby union

Feb 1, 2019

It’s a big year for rugby union as the sport welcomes two of its major events in the same year, the Guinness Six Nations, which kicks off tonight, and the Rugby World Cup in September. Both events generate significant interest and audiences that lead to strong exposure for brands and sponsors involved. With the start of the Guinness Six Nations just around the corner, we’ve seen a steady increase...

Nielsen Sports win MIA Service to the Industry Award

Jan 15, 2019

On Thursday 10th January, the Motorsport Industry Association (MIA), held its annual Awards ceremony at the NEC, Birmingham. It’s with great delight that we’re able to announce Nielsen Sports has won the MIA Service to the Industry Award.    The MIA is the world’s leading trade association for motorsport and Nielsen Sports has provided marketing data & insights to the world of motorsport for the last 30 years. The...

Nielsen Sports establish partnership with Soccer Aid for Unicef

Nov 27, 2018

LONDON, November 27, 2018 – Nielsen Sports, the global leader in sports marketing research, media measurement and consulting has teamed up with Soccer Aid for Unicef, to provide strategic and consultative support driving further value to the campaign and Unicef’s work to protect children in danger around the world. Soccer Aid for Unicef experienced a record-breaking year in 2018 with the campaign raising £6.7 million. The 2019 Soccer Aid for...

2018 Season in Review: Growing audiences and the changing face of F1

Nov 23, 2018

As the 2018 F1 season draws to a close and Lewis Hamilton is crowned for the fifth time as World Champion, we take a look back at some of the highlights of what made this year special. New audiences flourished around the world as free-to-air broadcast schedules were altered, helping to grow media value for sponsors. The increased reliance on social media as a vehicle to promote, inform and...

The commercial health of rugby: How deal values and fan bases continue to fuel growth

Nov 16, 2018

A BRIGHT FUTURE FOR THE LIONS’ NATIONS With next year’s World Cup on the horizon, the rugby Autumn Internationals have kicked off with a bang, as fans savour the return of international competition. Yet with England beating South Africa and narrowly missing out on a historic victory over New Zealand, and Wales triumphing over the Wallabies at the Principality Stadium, momentum seems to be building just at the right...

Nielsen Breakfast Briefing: Entertainment Beyond the Stage

Nov 1, 2018

On Wednesday 31st October, Nielsen hosted a breakfast briefing welcoming a selection of brands and rights holders from the world of sport and entertainment to the National Theatre at Southbank, London. Throughout the year, we have held a series of breakfast events giving focus to the latest trends and developments we’re seeing across the sponsorship landscape. The theme for our most recent session centred on how partnerships can create...

Nielsen Sports Partner with The European Sponsorship Association Summit

Oct 17, 2018

The European Sponsorship Association Summit has truly developed into one of the industries leading platforms for rewarding excellent work across Europe, and once again, Nielsen Sports is delighted to be recognised as the main partner. Now in its fifth year, the Belgian Sponsorship Forum has been transformed and is set to be better than ever, having teamed up with the European Sponsorship Association (ESA) and further enhanced SponsorLive –...
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