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COVID 19 & Social Media – Here’s What We’ve Uncovered:

May 6, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Panic, what panic? This is how we always behave in a crisis

May 4, 2020

Much has been written in recent weeks about a nation and its economy facing unprecedented times. Most of us working in the sports industry have never seen anything like it and hopefully, never will again. While the nature of this disruption is unique, significant social and economic uncertainty is nothing new.  Nielsen Sports new report on the Impact of Covid-19 on the Social Media Landscape shows that business and...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 29, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 22, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Formula 1 Leading The Way As Sport Turns To Esports

Apr 15, 2020

Formula 1 is leading the way when it comes to showing how sport can continue to engage fans and grow audiences despite lack of live action, Nigel Geach of Nielsen looks at how the sport has adapted quickly. Read the full article here. For more information regarding this article please contact Nigel Geach at nigel.geach@nielsen.com

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 15, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered:

Apr 8, 2020

At Nielsen sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

COVID 19 & Social Media – Here’s What We’ve Uncovered

Mar 31, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

La Liga Santander Challenge

Mar 26, 2020

The Spanish government recently declared an extension of the state of emergency due to COVID-19 and in view of this situation LaLiga, in collaboration with teams, sponsors and players, organized ‘LaLigaSantander challenge’. A virtual FIFA20 tournament giving football fans a new way to engage. Download our latest whitepaper as we uncover how Esports can help drive fan engagement in the absence of traditional sports. CONTACT Óscar Iranzo RoviraCommercial DirectorSpain...

COVID-19 & Social Media – Here’s What We’ve Uncovered

Mar 20, 2020

At Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and entertainment landscape with events being postponed and cancelled across the globe. Athletes, teams and leagues are finding new and creative ways to engage with fans and throughout this period, we’ll be putting together a social media best practice snapshot-list for you. Keep up to speed with the best initiatives close...

Nielsen Sports’ Nigel Geach on F1 2020, plus W Series boss Catherine Bond Muir

Mar 11, 2020

With Formula One returning this weekend, SportsPro editor at large Eoin Connolly and editorial director Michael Long discuss what the new season has in store ahead of the opening race in Melbourne (1:39). Nielsen Sports’ senior vice president of global motorsport, Nigel Geach, then discusses how Formula One is shaping up off the track as Liberty Media enters its fourth year at the helm (17:53).  Plus, deputy editor Sam...

Nielsen Sports 2020 Commercial Trends

Mar 6, 2020

The tectonic plates – economic, technological and behavioral – which underlie the media and entertainment industries and have provided the bedrock upon which the sports industry has enjoyed decades of growth, show no signs of shifting as we move deeper into 2020. Economic ExpansionOn a macro-economic level, the expansion of the middle class – and, with it, greater consumer spending power – continues in Africa, India, China, and parts...
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